What Is a Pillar Page? And Why It Matters For Your SEO Strategy

Right off the bat, the high-quality image slideshow breathes life into the view and clearly displays the actor’s talents. The slide-up text against that dark background is a real eye-catcher. In this post, we’re handpicking 16 static website examples and exploring what makes them stand out, so you can be inspired to build a stunning website from the get-go. If you link to an interesting article on a critical topic of interest to your business, Google uses this as one way to know what your website is about. If you can get a free user hooked on one of your free tools, then you’re giving yourself (and your sales team) the best chance at demonstrating the value of your paid tools, too. It can take a lot of time to create a valuable content offer from scratch.

When should you link to other sites in SEO?

Many companies are also developing tools to help marketing teams organize content around topics. Point solutions on the market, such as MarketMuse, identify content gaps and can help you organize and optimize content by topic cluster. To keep track of content and links within a topic cluster, your team can set up a sheet like the one below.

A pillar page is a website page that covers a topic in-depth and links to a cluster of related content, also known as a cluster. One of my favorite examples of this is Moz’s Beginner’s Guide to Content Marketing. Digital Olympus interviewed over 40 digital marketing experts for one of their blog posts, asking each expert to provide their most effective method for acquiring traffic. Furthermore, the description of the video includes a link to a post on the company’s blog that gives more information.

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Therefore, it presents an organized, non-intrusive way of linking to this sponsored (but still informative) content that relates back to the central topic of healthcare in the U.S. The content is absolutely bananas — in the absolutely best way possible. But the entire time, there’s a helpful plus-sign along the left side of the page that, when clicked on, presents a table of contents.

Blog SEO: How to Search Engine Optimize Your Blog Content

The drop-down navigation menu is responsive, with adaptive menu links for seamless exploration. They have a single section-layout that lays it out with an infinite scroll. From simple designs to animated landscapes, choose what suits you and your needs best. Whether you’re a brand looking to build a simple company website, an informational website, or even an individual who wants an online resume. The site is easy on the eyes, with a bright and attractive color palette and high-quality images and videos that look alive due to smart graphics.

• The feature looks at the top 10 keywords that each page on your site is ranking for and then looks for mentions of those keywords on your website to give you internal link suggestions.
• Spotify Wrapped is one of the music streaming app’s most successful content marketing campaigns.
• On their “Ideas” page, you‘ll see creative, beautiful, translucent images that appear as you scroll.
• For instance, freelancers may not need info on KPIs; in-house writers who upload their own work to the CMS won’t need a folder for deliverables.
• It’s also on the same domain as our blog content — blog.hubspot.com.

Don’t link to competing websites.

The tool will automatically add internal links to your post from other posts that contain the same what is substratum keywords. Machine learning helps marketers identify the cluster topics (or long-tail keywords) that their target personas typically search for and offers subtopic suggestions. Soon, there will be more tools to help SEO specialists and marketers create topic clusters to maximize their content strategies. Pillar pages are longer than typical blog posts — because they cover all aspects of the topic you’re trying to rank for — but they aren’t as in-depth. You want to create a pillar page that answers questions about a particular topic, but leaves room for more detail in subsequent, related cluster content.

Launching with a captivating video, the website creates an unforgettable experience. Every section and page on this consultancy website flaunts an imaginative design. When you interact with images, they change positions, adding an element of interactivity to the experience. The fullscreen, colorful project displays against a plain backdrop look artistic.

• For example, you might write a pillar page about content marketing — a broad topic — and a piece of cluster content about blogging — a more specific keyword within the topic.
• No matter what industry you’re in, there are influencers to whom people look for advice.
• It’s a no muss, no fuss approach that fits in well with a text-heavy site, which doesn’t distract from the main content.
• Internal link-building tools are software that help you find opportunities to place internal links on your website.

Google Search Console provides a link analysis report showing you your top linked pages (both internally and externally). The internal links will give you the number of internal links going to specific URLs. Internal Link Finder is an easy-to-use plugin to manage your internal link structure. This works on WordPress sites and helps you find internal link opportunities and manage your existing internal links page-by-page. Yoast SEO focuses on increasing your chances to rank by supporting you in building a solid internal linking structure. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change.

Years later, the channel is still hilarious but is also used to promote the host’s cookbook. The channel’s dry humor, random skits, and running gags help it stand out from other online self-help cooking resources. In most videos, Chewy provides valuable information while tying in their products. For example, in the video “How to Introduce a Dog to a Cat,” the company lists the materials needed to introduce the two animals — showing all the different products they sell. Chewy is an online retailer of pet products that has found a unique way to promote its different products.

Plus, manual customization allows you to exclude some links and allow and restrict certain links within a category. You can increase the link value to your newer content using the SEO juice you’ve already built up with Google on older pages. Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages. Search engines are getting better at sorting through the thousands of pieces of content out there to serve up the best, most accurate results possible, too. We hope by this point, you’re inspired to craft a site that not just wows visitors, but converts them too. Dockyard combines live and static backdrops, and the pages shift between simple section layouts and split-section layouts.

It leads to a website that contains that statistic and other relevant information. In the future, when your marketing team is considering paid products for design, you’ll have Venngage top-of-mind. What I most like about this blog post is how Digital Olympus organizes the contributions. At the top of the page, there’s a headshot of each expert next to their name. If you want to read a particular expert’s tip, you simply have to click on their headshot and you’ll jump down to their quote.